Mark Hancock discusses the politics and artistry of Janez Janša’s identity interventions in the context of their recent challenge at the Parliamentary Elections in Slovenia, in June 3rd 2018.

Ideas firmly deduced, tested against all variables and tentatively sent out into the world for appraisal by others, soon betray us as they bend to the whims of anyone they encounter. But that’s the nature of the malleable, post-digital world we live in. Ideas have to adapt and change to suit the warp and weft of the society if they are to survive in some form. How do we lock down our ideas into their final form? And what level of commitment can we expect from our ideas even if we apply intellectual property rights and that centuries-old mark of authenticity, the signature? The art world is particularly vulnerable to the conceit of signed authenticity. A signature often being the only guarantee that you’ll see any return (financial, reputational or otherwise) on your investment. If you really want to play with systems of power and bureaucracy, try altering artist names.

Davide Grassi, Emil Hrvatin and Žiga Kariž all changed their names to Janez Janša in 2007, joining the conservative Slovenian Democratic Party (SDS) at the same time, to explore the bureaucratic and political systems of their home country, Slovenia. The foundation of their actions ever since has been the question: what power exists in a name? And not just the art power system, but what political forces come into play when that name also belongs to the leader of the Slovenian Democratic Party, Janez Janša, (Prime Minister 2004 to 2008 and then again in 2012 to 2013). Incidentally, or perhaps not, Janez Janša, the politician was born Ivan Janša. The renaming of the three artists becomes a sort of double bluff when you also start to ask who the ‘real’ Janez Janša is.

It would be easy to assume that the work of Janez Janša is simply another playful, flaccid baiting of the art world and right-wing political hegemonies. All too often work that challenges the political system might as well be challenging the rules of the Italian Football League, for all the difference in the world it makes beyond the enclosed loop of the art community. There’s only so far that insulting the work of Damien Hirst with another work of art can get you. But the Janez Janša artists have chosen to pierce through the membrane of the art world and make a social difference.

In the Slovenian Parliamentary Elections on the 3rd June 2018, one of them ran as a member of the opposition party, Levica (The Left) in Grosuplje the home district of the ex-Prime Minister, Janez Janša. In a press release, Janez Janša (the artist) said: “Running for parliament is a logical consequence of the view I have towards society. I care about what is happening. I react to things. I want to change them. (…) Society must be organized in such a way that the state begins to serve its citizens, as opposed to serving capital. Capital has no interest either for society or for art or for the individual.”

There is something inherently political in multiple authors using a single name, at least if you cast an eye over recent history. Reference points include Wu Ming, the Italian author collective that produced a number of literary works (they published a best-selling novel, Q, in 1999). They evolved from the Luther Blissett collective, whose playful, socially engaged activities defy the concept of the singular creative voice. This concept seems so alien to much of the mainstream media, particularly in Wu Ming’s home country of Italy, where they have been accused of everything from cybercrime to the less savoury aspects of rave culture. It’s this uncertainty about ownership that seems to bring a nervous lump to the throat of media and political gatekeepers. Perhaps this revolves around two questions so central to capitalism: If you’re doing nothing wrong, why hide behind a nom de plume or a collective? And, who do I send the check to, if I want to buy an Art?

On top of this, copyright issues become complex when the roster of names increases as well. Because we still want ideas to be owned, even when they are expanded through homages and pastiches. Copyright, as the attorney representing the Janez Janšas points out, is a legal construct, protecting, “original artistic (and scientific) creations, which are expressed in any way. A work is protected by copyright only if it was created by a human being (an author) and bears a stamp of author’s personality.” With work by Luther Blissett and Wu Ming, at least the authors can be understood as ‘artists’, even anonymously. Janez Janša, Janez Janša and, last but not least, Janez Janša have layered this authorship of their artwork with another layer of copyright/ownership complexity.

They refer to this work as collateral art, a phrase resonant with the phrase collateral damage, used to describe the acceptable casualties of battles. Collateral art is the acceptable damage on their ideas and projects from engagement with companies and institutions: ID cards, membership cards, the whole panoply of detritus that comes with the work. The artists want this collateral art, often customised by companies on request, to question the relationship between artworks and functional objects, “exploring post-Fordist means of production.” Any art historians still trying to shoehorn the belief of the gifted singular genius crafting his (note the gender pronoun: now discuss) solo masterpiece, probably hasn’t been paying close enough attention. The individual work of art often only becomes such with the signature of the artist attached as providence. When the work of art carries the signature of a non-artist though, can it still be brought into the art world as a valid comment on… anything? Paperwork sent to institutions by Janez Janša, and signed by an official becomes art. But whose art?

The answer, of course, is that it is their art. Whatever bureaucratic grindstone the works have been milled under, they ultimately belong back with the artists. It is they who return the work back to the art world through the exhibition. The exhibition co-produced by Moderna galerija (MG+MSUM) and Aksioma – Institute for Contemporary Art, Ljubljana, and curated by independent curator Domenico Quaranta, in 2017, was a chance to display and reflect back on ten years of work by the artists. Called the Janez Janša® exhibition, on display were works including Signatures (2007 – ongoing) which explored interventions of the Janez Janša name into public spaces, such as the Hollywood Walk of Fame (Signature, 2007), or Signature (Copacabana), in Rio de Janeiro, 2008. Playfully appearing in numerous locations around the world. Or Mount Triglav on Mount Triglav, an action performed in August 2007. This action commemorated “the 80th anniversary of the death of Jakob Aljaž; the 33rd anniversary of the Footpath from Vrhnika to Mount Triglav; the 5th anniversary of the Footpath from the Wörthersee Lake across Mount Triglav to the Bohinj Lake; the 25th anniversary of the publication of Nova Revija magazine and the 20th anniversary of the 57th issue of Nova Revija, the premiere publication of the SLOVENIAN SPRING; this was a re-enactment of Gora Triglav (Mount Triglav), by the OHO group in 1968 and the latest in a chain of re-enactments, as it was also performed by in 2004 by the Irwin Group.

The conference in the same year, Proper and Improper Names: Identity in the Information Society conference, hosted by Aksioma – Institute for Contemporary Art, Ljubljana, and curated by Marco Deseriis in 2017, invited speakers including Natalie Bookchin, Marco Deseriis, Kristin Sue Lucas, Gerald Raunig, Ryan Trecartin, Wu Ming. The subjects under discussion arose from Marco Deseriis’ book Improper Names: Collective Pseudonyms from the Luddites to Anonymous. Deseriis, as keynote speaker, talked about the genealogy of the improper name. This is Deseriis’s term for the use of pseudonyms by artist collectives, including Wu Ming (who presented a talk at the conference) and Ned Ludd, the fictional leader of the English Luddites.

Releasing your ideas out in the wild doesn’t always guarantee they will come back to you unscathed or even return at all. The works of the Janez Janša collective are sent out to corporate systems, being adapted and altered, and returned. Or at the very least offering a challenge to accepted forms of ideological structures. In the Slovenian elections on 3rd June, the Slovenian Democratic Party (SDS) won with 25% of the votes. Levica won 9.0%. The SDS is a far-right, anti-immigration party, reflecting the increasing rise of right-wing parties across Europe right now. The leader of the SDS, Janez Janša, now has the opportunity to form a right-wing government. If this happens, and by the time you read this, it may well have, it would continue the shift in European Councils members towards the right.

There’s nothing new in declaring that everything is in flux. That’s the nature of our hyper-accelerated world. But right now there is a creeping sense that The Other is also to be viewed as The Enemy. The social, political value of art has to change to mean something in what is little short of a battle for a better society for ourselves and others across the globe if it is to have any value whatsoever. Janez Janša, Janez Janša and Janez Janša’s work reflect this evolution by being part of the society around them. Being part of the electoral system reflected this challenge and desire to be part of the real world and to make art mean something more than gallery space and conference papers. If art wants to survive and continue to belong to everyone, then it needs to be part of the world we are living in right now. No one work of art ever changed the world, but it helps us unravel and see through the propaganda of systems. We all need to become Janez Janša®.

The final outcome of the recent Slovenian Elections remains uncertain as Social Democratic Party’s Janez Janša attempts to form a coalition government.

More images at Flickr – https://bit.ly/2yniHYL
More about Janez Janša – http://www.janezjansa.si/about-jj/